Yeti

Illustration

May 13

Written By Adam vicarel

Yeti Artist Series Illustration and Tumbler Design

Illustrating the essence of Denver for an outdoor-industry icon.

Client

Yeti

Services

Illustration (hand embellished tumblers)

Credits

Art Director & Principle Designer: Adam Vicarel
Design, Lettering, Illustration: Carly Salzman
Photos: Luke Gottlieb

The Opportunity

Each year Yeti has a new artist hand embellish 40 unique Yeti Rambler Tumblers, which are then sold at a local store with proceeds going to charity.

The Solution

We created an illustrative system of Colorado-local plants and animals that uses modular lockups adapting to vertical, square, or horizontal compositions. Utilizing the Yeti brand tagline "Built for the Wild" as a focal point, our quirky illustrations represent the coalescence of humanity and nature.

Color System and Scale

With 5 different color palettes and 3 illustration compositions, we had 15 unique Yeti tumbler designs, each slightly different due to the beautiful imperfections caused by being drawn by hand. The vast set of illustrative assets and modular compositions allows for ease of breaking apart and building new layouts for marketing collateral and merchandise.

Further Application and Merchandising

The only intended application for our illustrations was these unique tumblers; however, we took it a step further to highlight the potential of this artist series collaboration. Exterior vinyl graphics and various merchandise and apparel applications are just a small taste of how this Yeti artist series could ultimately come to life at retail.