Vicarel Studios is a nimble creative partner for brands, teams and agencies building something worth noticing.

Strong brands are built on a clear strategy. Before we design anything, we get clear on who you're for, what sets you apart, and what you actually stand for. That foundation ensures a strategic output, not just decorative one.

Can Include
Verbal identity, messaging, naming, competitive analysis, consumer/audience research, target personas, positioning statement, mission, vision, and values, brand strategy guidelines

A strategic and artful brand identity helps people recognize you, remember you, and trust what you’re building (or selling). We create thoughtful brand and visual identity systems that give you more clarity, distinction, and staying power.

Can Include
Visual identity systems, logo suite, color and typography palette, art direction, brand assets, brand collateral, and brand guidelines.

Packaging should do more than look good. It should connect with your ideal customer, build trust, and stand out on shelf. We design systematic packaging solutions that are more cohesive, ownable, and better represent your brands’ unique offering.

Can Include
Packaging systems, label design, SKU or category extensions, packaging rebrands or evolutions, production-ready artwork, and launch support.

Physical spaces are part of the brand too. We hand-paint murals, create custom artwork and design environmental graphics that bring more personality, energy, and visual impact to your walls, windows, interior spaces, and built environments.

Can Include
Hand-painted murals, signage, vinyl graphics, wayfinding, branded interiors, custom artwork and prints.

In an AI-saturated world, custom illustration can add warmth, character, and ownability to your brand. We create digital and hand-drawn spot illustrations, icon systems, and one-off artwork that help brands feel more distinct and more human.

Can Include
Custom spot illustrations, merchandise graphics, icon systems, packaging artwork and illustration, campaign assets.

Typography is one of the most powerful assets in a brand system. From custom lettering and wordmarks to expressive typographic systems and typeface design, we use typography to help brands feel undeniably themselves.

Can Include
Custom typeface and font design, hand lettering, logotypes and wordmarks, typographic systems, and bespoke type assets.

Many brands need more than a one-off project. We offer ongoing creative support for brands and teams who need thoughtful design across launches, updates, campaigns, and the many moving pieces in between.

Can Include
Monthly retainers and on-going creative support.

While we don’t call ourselves a “full service studio”, we are set up with trusted partners across just about every discipline.

If you need something that you don’t see listed, just ask. We’re here to solve your business problems with bespoke creative solutions.