Shoot Portraits Not People
Shoot Portraits Not People Visual Identity Design
Creating the visual identity for a globally acclaimed traveling art exhibition.
Client
Jason Seigel
Services
Visual Identity Design
Credits
Art Direction & Principal Designer: Adam Vicarel
Art, Sculpture, Photography, Spatial Design: Jason Siegel
The Opportunity
Jason Siegel builds anatomically correct weapon sculpture entirely from recycled camera equipment. While the idea and artwork were established, the visual identity was not.
The Solution
Deriving inspiration from tactical and special service design language, we created a visual identity system that was iconic without detracting from the work itself. The solution seamlessly complements the artwork with hard lines and industrial-mechanic design elements.
Design Approach
Inspiration started with the visual language used in tactical environments. We used elements such as morse code, the USA War Office logo, and a crosshair to inspire the logotype, badge, and crosshair-monogram. This approach allowed for the design system to complement the sculptures and imagery in situ without overpowering or detracting from the artwork itself.
The inspiration vs the design output
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