So Delicious

So Delicious Limited Edition Flavors

Branding unique SKUs with custom, stylized lettering.

Client

So Delicious (Danone)

Services

Custom Lettering

Credits

Lettering: Adam Vicarel
Art Direction: Kate Coslett
Illustration: Christina Drejenstam
Additional Lettering: Jenna Blazevich

Design Approach

We were tasked with creating lettering compositions that embodied the feelings and the flavors of So Delicious' limited edition specialty flavors: blueberry cardamom, bananas foster, cold brew coffee, toasted coconut key lime, and peachy maple pecan. Harnessing the imperfections and nuances of hand-drawn typography, this approach helped bridge the gap between So Delicious' target demographic, the artisan foodie, and these new products.

Flavor Lettering

Each flavor received its own unique typographic treatment. These treatments were explored through a reflection on what the individual flavors were comprised of, what words would be used to describe the foods or tastes (sweet, smooth, creamy, etc.) and we infused these adjectives into each lettering concept.

Stop-Motion Storytelling

There was an incredible response after the release of the five new flavors, and to further build the energy and story behind the artistry of these new products, we created a timelapse/stop motion for a social media announcement as well as a docu-style video that told a bit of the story and process behind the lettering.