Duke’s

Brand Identity

May 22

Written By Adam vicarel

Duke's Restaurant Branding

A timeless identity for a quintessential neighborhood restaurant.

Client

Pesola Hospitality Group

Services

Visual Identity Design, Logo Design, Graphic Design, Menu and Collateral Design

Credits

Art Direction & Principle Designer: Adam Vicarel
Brand & Graphic Designer: Carly Salzman

The Opportunity

A new restaurant opening in an established midwest neighborhood needed that "you know our food is good because we've been here awhile" look and feel. Duke's is a fresh take on the go-to neighborhood spot we all know and love.

The Solution

Through use of intentional art direction, copywriting, typography and branding, we were able to position Duke's as a timeless classic despite being a new restaurant. Color, vibe, and design style enabled us to build a brand aesthetic that feels as if it's been in the neighborhood for years.