Visible Mobile

Visible Mobile

Marketing a digital brand with intentionally designed artwork.

Client

OM Media, Visible Mobile

Services

Art Direction, Graphic Design, Stop Motion Video, Lettering, Illustration, Mural, Copy Writing, Influencer Marketing

Credits

Art Direction & Principle Design: Vicarel Studios
Support: A Girl and Her Glitter, Bokeh Ray Productions, Becca Reitz, Carly Salzman

The Opportunity

An industry-disrupting phone service needs industry-disrupting social presence. Vicarel Studios has been a staple-player in a constantly changing team of content creators and social influencers, helping create compelling digital content that treads the waters between art and design.

The Solution

We've focused on creating scroll-stopping and witty visual content that is disruptive, compelling, and unique. Conveying Visible's brand voice through post captions as well as uniquely displaying brand values, we've created everything from murals, fine art, and installations to stop motion, food lettering, and video-spots.

Design Approach

Leveraging everything from traditional lettering, paper lettering, and food lettering to stop motion and live action video, our objective was not for consistency in style, but for consistency in our scroll-stopping visual impact and captivating storytelling.

Live Events & Workshops

Outside of creative content production and influencer marketing, we had the opportunity to teach workshops and do a handful of live lettering, illustration, and interactive mural events to help raise brand awareness for Visible.

Core Values Glass Paintings

Drawn to the aesthetic and concept of the Victorian Era-inspired artworks, Visible commissioned a large scale canvas piece for their office. Adorned with elements of Colorado: Columbines, buffalo, and mountains, bordered with their staple brand emojis and brand buzz words, this painting on canvas was a fun, holistic interpretation of the Visible brand.