Victor of Valencia

Victor of Valencia Photographer Brand Identity Design

Creating an instantly iconic and sexy visual identity for one of Denver’s top lifestyle photographers.

Client

Luke Gottlieb | Victor of Valencia

Services

Visual & Brand Identity, Lettering, Typography, Illustration

Credits

Art Direction & Principle Design: Adam Vicarel
Website: Travis Bartlett

All images © Victor of Valencia

Luke Gottlieb is an editorial, commercial and lifestyle photographer who works under the moniker, Victor of Valencia. Luke’s strives to create work that acts as a bridge, leading the viewer on a journey—taking a project or photograph from simply being viewed to being experienced. As an established photographer who tells moving and captivating stories in the form of cinematic and classically sexy visual narratives, we focused on creating a brand that feels timeless, simple and effective. Luke’s branding needed to be sexy and elegant enough to live alongside his compelling work; however, the brand simultaneously needed to be sleek and discreet enough as to not detract from the work itself.

The Opportunity

Luke Gottlieb is an editorial, commercial, and lifestyle photographer who works under the moniker Victor of Valencia. As an established photographer who tells moving and captivating stories in the form of cinematic and classically sexy visual narratives, the visual identity was not yet established.

The Solution

We focused on creating a brand that feels timeless, simple, and effective. Luke's branding needed to be sexy and elegant enough to live alongside his compelling work, while simultaneously being sleek and discreet enough as to not detract from the work itself.

Design Approach

Through our exploration, we strived to design a solution that was as subtly sleek and sexy as Luke's work without overpowering the photos themselves. A master of color toning and composition, Luke has the ability to capture cinematic and sexy portraiture that feels instantly classic, and his branding needed to reflect that.

Social & Digital Applications

With a brand that lives heavily on the web, specifically Instagram, we developed a few assets specifically for social media that enabled Luke to tease out his content, funneling his audience to the main feed for higher engagement.