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Self Promotion Newspaper Template + Design Psychology & Strategy Guide

$12.00 $15.00

Years ago I created a self-promotional newspaper + personalized insert, mailed it to agencies, and within 4 months it generated over $36,000 in hired work (Read more here.)This digital download gives you the files, the strategy, and the psychology behind the process.

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Years ago I created a self-promotional newspaper + personalized insert, mailed it to agencies, and within 4 months it generated over $36,000 in hired work (Read more here.)This digital download gives you the files, the strategy, and the psychology behind the process.

Scroll to view product details arrow_downward

About the Product

This download includes:

  • The original Newspaper and Insert layout I used (InDesign file + PDFs)

  • Annotated breakdown of the design decisions, strategic intent, why it worked and what I’d change if I did it again for every design decision (Annotations within InDesign file + PDF)

  • A deep dive into the design behavior psychology that made this a success, as well as the vendor information used to produce the newspaper I used (PDF)

The goal isn’t necessarily for you to copy this newspaper exactly, it’s to understand why the structure works, and how to apply those ideas to your own self-promotion.

The Fine Print

  • File Contents

    • Annotated Newspaper Template (InDesign + PDF)

    • Annotated Letter Insert Template (InDesign + PDF)

    • Design Strategy & Psychology Guide (PDF)

    File Requirements

    • Adobe InDesign

    1. Editable InDesign Templates

      Promotional newspaper layout

      Personalized insert letter template

    2. Annotated PDFs

      The layouts with margin callouts explaining design decisions, strategic intent, why it worked and what I’d change if I did it again.

    3. Design Strategy & Psychology Guide

      A short document explaining the psychology behind the piece, and why it was successful. The sections cover:

      • Pattern disruption

      • Narrative sequencing

      • Humanization in portfolios

      • Physical vs digital self-promotion

    • Graphic designers

    • Illustrators

    • Lettering artists

    • First job applicants

    • Freelancers trying to get hired

    • Anyone looking for creative ways to promote themselves.

  • By purchasing you are agreeing to our terms and license.