Vanishing West Ciders

Brand IdentityPackaging Design

May 18

Written By Folk Founded

Vanishing West Ciders Brand Identity and Packaging Design

A vintage identity for a contemporary, western cidery.

Client

Vanishing West Ciders

Services

Visual Identity, Art Direction, Logo Design, Label Design, Packaging, Tone of Voice, Copywriting

Credits

Creative Direction & Principle Designer: Adam Vicarel
Branding and Design: Carly Salzman
Typefaces in use: BN Lemonz by Brandon Nickerson, Espiritu by Sudtipos
Featured: The Dieline

The Opportunity

Vanishing West Ciders is a new cidery in Denver, CO. They wanted to make a splash with a contemporary take on a western-inspired brand: look old, feel new, and evoke a sense of nostalgia with a dash of modern curiosity.

The Solution

Through creating a series of fun illustrations, quippy taglines, and using bright colors, we achieved a western aesthetic with a contemporary and approachable flair.

Design Flexibility

Each unique cider has an illustrated badge with a multitude of uses: on label, tap handles, in the taste-tester-flight, and across digital applications. Prior to canning all of their products, Vanishing West also needed a "general label" that could be used for any and all ciders in 24oz crowlers until all SKUs received unique labels.