The Wild

Brand Identity
Written By Adam vicarel

The Wild Cafe and Cocktail Lounge Brand Identity Design

Creating a visual identity for Denver's finest cafe and cocktail lounge.

Client

Pearl Street Hospitality

Services

Logo Design, Visual Identity Design, Art Direction

Credits

Art Direction & Principle Designer: Adam Vicarel
Photography: Luke Gottlieb

 
 

Design Approach

 

Directly across from Denver's Union Station, The Wild is a casual yet premium and timeless cafe and cocktail lounge. The visual identity was inspired by Denver's unique offering as a city in the foothills of the mountains. Capturing this dichotomy, the branding is comprised of a combination of hand drawn typography, modern art-deco-style illustrations, and bold primary and natural colors.

 
 
 

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