The Source H20

The Source H20 Brand Identity and Mural Campaign

Unprecedented lifestyle marketing content for an otherwise austere industry.

Client

The Source H20

Services

Art Direction, Branding, Lettering Mural, Lettering, Creative Content Production

Credits

Art Direction & Principle Design: Vicarel Studios
Support: Carly Salzman
Video: Sean O'Neill, Garrett Creamer

The Opportunity

The Source H20 builds revolutionary in-home water filtration systems. Home water filtration is a fairly austere industry, but TSH is taking huge steps towards bringing a lifestyle flair to their marketing tactics.

The Solution

We created a small marketing campaign structured around the fun, lifestyle aspects of the brand. Conveying the qualities of transparency, honesty, and care, this mural and accompanying videos help capture the attention and interest of a younger demographic.

Bite-sized Marketing Content

We knew that just creating captivating content wasn't enough. In a marketing era where immediacy is of the utmost importance, we needed to chop these videos down into energetic, captivating, and bite-sized pieces of content. As a final component of this mini-marketing campaign, we did a watercolor timelapse of one of Miguel's quotes from the main video, used to garner attention of potential customers on Instagram and Facebook.