Myndful Snacks

Myndful Snacks Packaging and Brand Design

Conveying the benefits of a mood-shifting superfood bar with distinctive packaging.

Client

Myndful Snacks

Services

Creative Direction, Package Design, Lettering, Illustration

Credits

Art Direction & Principle Design: Adam Vicarel
Photography: Soona
Lettering, Illustration, Design Support: Carly Salzman

Design Approach

The adaptogen superfood bars of Myndful Snacks are the first of their kind, loaded with Ashwagandha, Lion's Mane, and L-theanine. Our main objective was two-part: positioning this bar for a millennial, health-focused market and informing them of the profound benefits without wordy explanations. Leading with an ethereal gradient akin to the myriad of colors seen behind your eyelids while meditating, we combined approachable sans serif type, hand drawn lettering, and fun, painterly illustrations to instantly position this product as approachable and delicious.