Lululemon

Lululemon Brand Ambassador

A rolling experimentation and exploration of the coalescence of fitness, art and design.

Client

Lululemon

Services

Brand Partnership

Credits

Art Direction & Principal Design: Adam Vicarel
Photography: Ryan Varga

Embracing hybridity — a creative director & brand ambassador for a global fitness, apparel and lifestyle brand.

To announce my brand ambassadorship with Lululemon, I wanted to showcase my favorite form of exercise: skateboarding. The art direction for the shoot as well as the layout of the content itself was intended to capture both the grittiness of skate culture and skate mags as well as the approachable, premium products that Lululemon offers.

Typographic experimentation, telling the story of hybrid professionalism, a concept that initially afforded this partnership.