Schwazze Brand Insight

Questions for key stakeholders & the executive team

A successful branding initiative begins with a thorough understanding of the the brand (in this case, parent brand) their goals, current standings—what’s working and what’s not working from both an internal and an external standpoint.

We appreciate your prompt and thorough responses below as these will provide important insights for the branding process moving forward.

Please feel free to add any additional information that you may see as helpful or relevant.

Cheers!

Name

First Name

Last Name

In your words, what is the goal of this project?

What results would deem this project a success?

Any specific KPI’s that we should keep in mind through this design sprint?

What is this new premium flower brand’s name? What is the meaning behind the name?

How does your ideal customer shop?

Effect? Occasion? Value? Strain? Other?

What should your customers feel & think about when they interact with or think of your brand?

In your own words, what this brand is trying to achieve?

When you think about building this new brand, what excites you?

When you think about building this new brand, what scares you?

When thinking about [Brand Name] what comes to mind?

If this brand wasn’t in the cannabis industry (if it were disguised as an apparel, cosmetics, hospitality, lifestyle or other-category business) what brand/business would it be? Why?

Describe this new brand in 3-5 words. Adjectives, or a sentence. Elaborate on your response.

What story are you hoping to tell with this brand?

Name 3-5 or more brands that will be your direct competitors.

When looking at your competition (other premium flower brands), who is doing it best? What is it that they’re doing well? Where are they falling short?

Anything else?

Schwazze Brand Insight

Questions for key stakeholders & the executive team

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