Devil’s Grin Gin

Client: Trinity River Distillery
Services: Brand Strategy: Naming, Positioning, Copywriting. Visual Identity Design: Logo Design, Visual Identity Design, Collateral Design. Label and Bottle Design: Label, Bottle Profile Design.
Credits: Strategy / Copywriting: Jamie Reedy, Creative Direction / Art Direction: Adam Vicarel, Brand and Package Design, Production: Carly Salzman

Establishing the name, position look and feel for a new kind of gin.

THE OPPORTUNITY

Trinity River Distillery was moving into a new category: gin.

THE SOLUTION

We wiped the dust off of gin, and created a brand that was as delicious as the product itself.