Musings for graphic, brand, and logo designers; muralists; artists & creative entrepreneurs.

Some blog posts do contain affiliate links will give me a very small commission at no extra cost for you — so, thanks in advance for your support!

Adam vicarel 8/24/20 Adam vicarel 8/24/20

Having Varied Interests Leads To True Creativity.

The Monday Munch — Vol. 008

Adam vicarel 8/17/20 Adam vicarel 8/17/20

Being Busy Isn’t Always Good.

The Monday Munch — Vol. 007

Adam vicarel 8/10/20 Adam vicarel 8/10/20

Making Over $36,000+ From A Self Promotional Newspaper.

The Monday Munch — Vol. 004

Adam vicarel 8/10/20 Adam vicarel 8/10/20

Persistence Beats Perfection

The Monday Munch — Vol. 002

Adam vicarel 7/6/20 Adam vicarel 7/6/20

Basic Outreach 101

The Monday Munch — Vol. 001

Adam vicarel 5/18/20 Adam vicarel 5/18/20

How to Brand, Rebrand or Reposition Your Business

Adam vicarel 3/30/20 Adam vicarel 3/30/20

Losing $30k in 30 hours—Responding to COVID-19 As a Creative Entrepreneur

Adam vicarel 2/19/20 Adam vicarel 2/19/20

Native Roots Cannabis Company Logo Design and Branding

Adam vicarel 11/11/19 Adam vicarel 11/11/19

My Process for Commercial Hand Lettering

Have you ever wanted to get into commercial client lettering, but didn’t really know how to start? The post below is intended to give you a high-level breakdown and a bit of insight on how I went about creating, presenting and refining this lettering piece for Lightshade Cannabis Company, a Colorado-based cannabis brand.

Adam vicarel 1/20/18 Adam vicarel 1/20/18

Vicarel Studios 2017–A Year In Review

2017 was year 3 of freelancing for me, and it was one for the books: teaching The Basics of Hand Lettering workshop at SXSW with Goodtype, backpacking in Mexico, and clients such as Sharpie and Lennox—2017 was quite the year! But, with the good came the bad...