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THE OPPORTUNITY

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THE SOLUTION

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Visual Identity

The visual identity for Summer West Bourbon references classic whiskey design language to establish credibility, then pushes select elements to feel more contemporary and create distinction.

The logotype nods to traditional bourbon typography with a modern edge. The swashes on the “W” in West introduces a sense of movement, reflecting the fleeting nature of summer itself. A custom mountainscape illustration inspired by Fairplay, Colorado grounds the brand in place, evoking long summer days, setting suns, and the moments when bourbon is meant to be enjoyed.